Certificate in Campaign Targeting and Budgeting
-- ViewingNowThe Certificate in Campaign Targeting and Budgeting is a comprehensive course designed to equip learners with essential skills for successful digital marketing campaigns. This course emphasizes the importance of data-driven strategies, teaching how to analyze consumer behavior, segment audiences, and allocate budgets effectively.
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GBP £ 140
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• Understanding Campaign Targeting: Defining Target Audiences
• Importance of Data Analysis in Campaign Targeting
• Audience Segmentation and Persona Development
• Platform-specific Targeting Options (e.g., Facebook, Google Ads, LinkedIn)
• Geo-targeting and Location-based Strategies
• Behavioral and Contextual Targeting Techniques
• Budgeting for Campaign Targeting: Allocating Resources
• Key Metrics in Campaign Budgeting: CPA, CPC, CPM, ROAS
• Optimizing Campaign Performance: Improving Targeting and Reducing Costs
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