Certificate in Campaign Targeting and Budgeting

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The Certificate in Campaign Targeting and Budgeting is a comprehensive course designed to equip learners with essential skills for successful digital marketing campaigns. This course emphasizes the importance of data-driven strategies, teaching how to analyze consumer behavior, segment audiences, and allocate budgets effectively.

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AboutThisCourse

In today's digital-focused world, these skills are in high demand. Companies rely on marketing professionals who can maximize ROI by targeting the right audiences and allocating resources wisely. By completing this course, learners will be able to demonstrate their ability to create and manage strategic, cost-efficient campaigns. By combining practical exercises, real-world examples, and interactive tools, this course ensures that learners not only understand the concepts but can also apply them in their professional roles. This certificate course is an excellent opportunity for marketers seeking career advancement or looking to enhance their digital marketing skillset.

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CourseDetails

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• Understanding Campaign Targeting: Defining Target Audiences
• Importance of Data Analysis in Campaign Targeting
• Audience Segmentation and Persona Development
• Platform-specific Targeting Options (e.g., Facebook, Google Ads, LinkedIn)
• Geo-targeting and Location-based Strategies
• Behavioral and Contextual Targeting Techniques
• Budgeting for Campaign Targeting: Allocating Resources
• Key Metrics in Campaign Budgeting: CPA, CPC, CPM, ROAS
• Optimizing Campaign Performance: Improving Targeting and Reducing Costs

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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CERTIFICATE IN CAMPAIGN TARGETING AND BUDGETING
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London School of International Business (LSIB)
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05 May 2025
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