Certificate in Ad Metrics for Better Conversions
-- ViewingNowThe Certificate in Ad Metrics for Better Conversions course is a comprehensive program designed to empower learners with the essential skills to optimize advertising campaigns and improve conversion rates. This course highlights the importance of ad metrics in making data-driven decisions, a highly sought-after skill in today's digital marketing landscape.
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โข Unit 1: Introduction to Ad Metrics
โข Unit 2: Understanding Key Performance Indicators (KPIs)
โข Unit 3: Click-Through Rate (CTR) and its Importance
โข Unit 4: Conversion Rate and its Role in Business Success
โข Unit 5: Cost Per Click (CPC) and Cost Per Acquisition (CPA)
โข Unit 6: Return on Investment (ROI) and its Impact on Ad Campaigns
โข Unit 7: Attribution Models and Multi-Channel Tracking
โข Unit 8: A/B Testing and Optimization Techniques
โข Unit 9: Google Analytics for Ad Metrics
โข Unit 10: Advanced Ad Metrics for Better Conversions
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