Certificate in Ad Metrics for Modern Marketers
-- ViewingNowThe Certificate in Ad Metrics for Modern Marketers is a comprehensive course designed to empower marketers with the essential skills to excel in today's data-driven world. This course focuses on the critical importance of ad metrics, providing learners with the knowledge and tools to measure and optimize marketing campaigns effectively.
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• Understanding Ad Metrics
• Key Performance Indicators (KPIs) in Advertising
• Importance of Data Analysis in Modern Marketing
• Click-Through Rate (CTR) and Cost-Per-Click (CPC)
• Conversion Rate and Cost-Per-Acquisition (CPA)
• Engagement Metrics: Likes, Shares, Comments, and Impressions
• Attribution Models in Multi-Channel Advertising
• Using Ad Metrics for Campaign Optimization
• A/B Testing and Its Role in Ad Metrics
• Best Practices for Ad Metrics Reporting
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