Certificate in Ad Metrics for Modern Marketers

Name: Certificate in Ad Metrics for Modern Marketers
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The Certificate in Ad Metrics for Modern Marketers is a comprehensive course designed to empower marketers with the essential skills to excel in today's data-driven world. This course focuses on the critical importance of ad metrics, providing learners with the knowledge and tools to measure and optimize marketing campaigns effectively.

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AboutThisCourse

In an era where data analysis and ROI measurement are vital, this course is in high demand across industries. Throughout the course, learners will gain hands-on experience with industry-leading tools and platforms, enabling them to understand and interpret campaign performance data accurately. They will also learn to make data-driven decisions, a skill highly sought after by employers. By earning this certificate, learners demonstrate a commitment to staying current with industry trends and best practices, significantly enhancing their career advancement opportunities.

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CourseDetails

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• Understanding Ad Metrics
• Key Performance Indicators (KPIs) in Advertising
• Importance of Data Analysis in Modern Marketing
• Click-Through Rate (CTR) and Cost-Per-Click (CPC)
• Conversion Rate and Cost-Per-Acquisition (CPA)
• Engagement Metrics: Likes, Shares, Comments, and Impressions
• Attribution Models in Multi-Channel Advertising
• Using Ad Metrics for Campaign Optimization
• A/B Testing and Its Role in Ad Metrics
• Best Practices for Ad Metrics Reporting

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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CERTIFICATE IN AD METRICS FOR MODERN MARKETERS

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London School of International Business (LSIB)

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05 May 2025

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