Professional Certificate in Ad Buying & Conversion Optimization
-- ViewingNowThe Professional Certificate in Ad Buying & Conversion Optimization is a comprehensive course designed to equip learners with the essential skills needed to excel in digital marketing. This certificate course focuses on the importance of ad buying and conversion optimization, two critical components of a successful digital marketing strategy.
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โข Understanding Ad Buying Fundamentals
โข Identifying Target Audiences for Ad Campaigns
โข Selecting Appropriate Ad Platforms (e.g., Google Ads, Facebook Ads)
โข Creating Compelling Ad Content (includes copywriting and visuals)
โข Setting Up and Managing Ad Budgets
โข Tracking Ad Performance Metrics
โข A/B Testing and Optimizing Ad Creatives
โข Utilizing Audience Insights for Ad Personalization
โข Analyzing Ad Campaign Data for Conversion Optimization
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