Executive Development Programme in Ad Buying for Disruptive Growth
-- ViewingNowThe Executive Development Programme in Ad Buying for Disruptive Growth is a certificate course designed to empower professionals with the skills to navigate the complex world of advertising. In today's digital age, ad buying has become a critical component of business growth strategies.
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โข Ad Buying Foundations: Understanding the fundamentals of ad buying, including setting up campaigns, choosing the right platforms, and setting budgets.
โข Data Analytics for Ad Buying: Utilizing data to make informed decisions on ad buys, including choosing the right metrics, interpreting data, and optimizing campaigns.
โข Audience Targeting: Identifying and targeting the right audiences, including using demographics, interests, and behavior to reach potential customers.
โข Cross-Channel Ad Buying: Strategies for coordinating and optimizing ad buys across multiple channels, including social media, search engines, and programmatic platforms.
โข Ad Buying for Disruptive Growth: Techniques for using ad buying to drive disruptive growth, including using new platforms, testing new strategies, and iterating quickly.
โข Brand Safety and Fraud Prevention: Ensuring that ads are placed in brand-safe environments and protecting against fraud, including understanding viewability, ad fraud, and brand safety tools.
โข Ethical Considerations in Ad Buying: Understanding the ethical considerations of ad buying, including transparency, privacy, and responsible targeting.
โข Emerging Trends in Ad Buying: Keeping up-to-date with the latest trends and changes in ad buying, including new platforms, technologies, and regulations.
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