Executive Development Programme in Ad Buying for Disruptive Growth

Name: Executive Development Programme in Ad Buying for Disruptive Growth
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The Executive Development Programme in Ad Buying for Disruptive Growth is a certificate course designed to empower professionals with the skills to navigate the complex world of advertising. In today's digital age, ad buying has become a critical component of business growth strategies.

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AboutThisCourse

This course focuses on the importance of data-driven ad buying and how it can drive disruptive growth for organizations. This program is in high demand across industries as it equips learners with essential skills such as programmatic advertising, audience segmentation, and campaign optimization. By the end of the course, learners will have a deep understanding of ad buying best practices, the latest industry trends, and how to leverage data to make informed decisions. Career advancement opportunities for learners who complete this course are plentiful, as they will have the skills and knowledge necessary to lead ad buying teams, drive revenue growth, and make a significant impact in their organizations.

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CourseDetails

• Ad Buying Foundations: Understanding the fundamentals of ad buying, including setting up campaigns, choosing the right platforms, and setting budgets.
• Data Analytics for Ad Buying: Utilizing data to make informed decisions on ad buys, including choosing the right metrics, interpreting data, and optimizing campaigns.
• Audience Targeting: Identifying and targeting the right audiences, including using demographics, interests, and behavior to reach potential customers.
• Cross-Channel Ad Buying: Strategies for coordinating and optimizing ad buys across multiple channels, including social media, search engines, and programmatic platforms.
• Ad Buying for Disruptive Growth: Techniques for using ad buying to drive disruptive growth, including using new platforms, testing new strategies, and iterating quickly.
• Brand Safety and Fraud Prevention: Ensuring that ads are placed in brand-safe environments and protecting against fraud, including understanding viewability, ad fraud, and brand safety tools.
• Ethical Considerations in Ad Buying: Understanding the ethical considerations of ad buying, including transparency, privacy, and responsible targeting.
• Emerging Trends in Ad Buying: Keeping up-to-date with the latest trends and changes in ad buying, including new platforms, technologies, and regulations.

CareerPath

The **Executive Development Programme in Ad Buying for Disruptive Growth** focuses on six key roles driving the UK's ad buying landscape. This 3D Pie Chart displays the job market trends for each role: 1. **Digital Strategist**: Leads digital transformation, ensuring seamless integration of marketing technology and data-driven decision-making. 2. **Data Analyst**: Sifts through mountains of data to identify market trends, consumer behaviours, and actionable insights. 3. **Media Planner**: Develops cohesive media plans, allocating resources and optimising budgets for maximum reach and engagement. 4. **Ad Operations**: Manages ad operations, focusing on campaign execution, monitoring, and optimisation. 5. **Sales & Business Development**: Fosters relationships, drives sales, and explores new business opportunities. 6. **Creative Director**: Guides creative vision and execution, ensuring brand alignment and consumer appeal. These roles, and the skills required to perform them, are in high demand. With disruptive growth in the ad buying sector, professionals in these roles can expect competitive salary ranges and ample opportunities to advance their careers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN AD BUYING FOR DISRUPTIVE GROWTH

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London School of International Business (LSIB)

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05 May 2025

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