Certificate in Promotion Measurement & Analytics
-- ViewingNowThe Certificate in Promotion Measurement & Analytics is a comprehensive course that equips learners with the essential skills needed to excel in today's data-driven marketing landscape. This course focuses on the importance of measuring and analyzing the effectiveness of promotional activities, providing learners with the tools and techniques needed to make informed decisions and drive business growth.
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โข Data Collection Methods
โข Data Analysis Techniques
โข Performance Metrics for Promotions
โข A/B Testing and Experimentation
โข Attribution Modeling
โข Marketing Mix Modeling
โข Customer Lifetime Value Analysis
โข Data Visualization and Reporting
โข Ethical Considerations in Promotion Measurement
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