Certificate in Promotion Measurement & Analytics
-- ViewingNowThe Certificate in Promotion Measurement & Analytics is a comprehensive course that equips learners with the essential skills needed to excel in today's data-driven marketing landscape. This course focuses on the importance of measuring and analyzing the effectiveness of promotional activities, providing learners with the tools and techniques needed to make informed decisions and drive business growth.
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⢠Data Collection Methods
⢠Data Analysis Techniques
⢠Performance Metrics for Promotions
⢠A/B Testing and Experimentation
⢠Attribution Modeling
⢠Marketing Mix Modeling
⢠Customer Lifetime Value Analysis
⢠Data Visualization and Reporting
⢠Ethical Considerations in Promotion Measurement
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