Professional Certificate in Email Marketing: Key Performance Indicators
-- ViewingNowThe Professional Certificate in Email Marketing: Key Performance Indicators course is crucial for digital marketing professionals seeking to enhance their email marketing skills. This program focuses on essential KPIs, providing learners with the knowledge to measure campaign success and optimize future efforts.
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โข Understanding Key Performance Indicators (KPIs): Defining and measuring KPIs in email marketing campaigns.
โข Deliverability Rate: The importance of monitoring email deliverability and best practices for improving it.
โข Open Rate: Techniques to increase email open rates, including subject line optimization.
โข Click-Through Rate (CTR): Strategies for improving email CTR and user engagement.
โข Conversion Rate: Implementing tactics to enhance conversion rates and drive revenue.
โข Bounce Rate: Understanding and reducing hard and soft bounces in email marketing.
โข List Growth Rate: Techniques to grow and maintain a healthy email list.
โข Churn Rate: Identifying and addressing subscriber churn.
โข Return on Investment (ROI): Calculating and maximizing email marketing ROI.
โข Advanced Email Marketing Analytics: Utilizing advanced analytics tools to gain deeper insights and improve KPIs.
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