Professional Certificate in Email Marketing: Key Performance Indicators

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The Professional Certificate in Email Marketing: Key Performance Indicators course is crucial for digital marketing professionals seeking to enhance their email marketing skills. This program focuses on essential KPIs, providing learners with the knowledge to measure campaign success and optimize future efforts.

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AboutThisCourse

With the increasing demand for effective email marketing strategies in various industries, this course equips learners with in-demand skills to drive successful campaigns. Learners will gain expertise in analyzing open rates, click-through rates, conversion rates, and bounce rates, enabling them to make data-driven decisions and improve marketing outcomes. By mastering these key performance indicators, professionals can advance their careers, boost marketing ROI, and maintain a competitive edge in the evolving digital landscape. Completing this course demonstrates a commitment to professional development and a deep understanding of effective email marketing techniques.

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CourseDetails

• Understanding Key Performance Indicators (KPIs): Defining and measuring KPIs in email marketing campaigns.
• Deliverability Rate: The importance of monitoring email deliverability and best practices for improving it.
• Open Rate: Techniques to increase email open rates, including subject line optimization.
• Click-Through Rate (CTR): Strategies for improving email CTR and user engagement.
• Conversion Rate: Implementing tactics to enhance conversion rates and drive revenue.
• Bounce Rate: Understanding and reducing hard and soft bounces in email marketing.
• List Growth Rate: Techniques to grow and maintain a healthy email list.
• Churn Rate: Identifying and addressing subscriber churn.
• Return on Investment (ROI): Calculating and maximizing email marketing ROI.
• Advanced Email Marketing Analytics: Utilizing advanced analytics tools to gain deeper insights and improve KPIs.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN EMAIL MARKETING: KEY PERFORMANCE INDICATORS
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London School of International Business (LSIB)
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05 May 2025
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