Global Certificate in Digital Marketing Strategy: Banner Design
-- ViewingNowThe Global Certificate in Digital Marketing Strategy: Banner Design course is a comprehensive program designed to meet the growing industry demand for digital marketing professionals with a focus on banner design. This course emphasizes the importance of visual communication and storytelling in digital marketing, providing learners with essential skills to create impactful banner designs that engage and convert audiences.
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โข Introduction to Digital Marketing & Banner Design: Understanding the basics of digital marketing and the importance of banner design in a comprehensive online marketing strategy.
โข Principles of Graphic Design: Learning fundamental graphic design concepts, such as color theory, typography, and layout, to create visually appealing banners.
โข Banner Design Tools & Software: Familiarizing with popular design tools, such as Adobe Photoshop, Illustrator, and Canva, to create professional-looking banners.
โข Creating Compelling Calls-to-Action (CTAs): Designing banners with clear and persuasive CTAs to drive traffic and conversions.
โข Understanding Image Formats & Compression: Choosing the right image formats (JPG, PNG, GIF) and optimizing image size for fast-loading banners.
โข Designing for Different Platforms & Sizes: Creating banners tailored to various platforms, such as social media, email, and websites, and adhering to their respective size requirements.
โข Animating Banners for Greater Engagement: Incorporating animation and motion graphics to capture users' attention and improve banner performance.
โข Testing & Optimizing Banner Design: Conducting A/B tests, analyzing metrics, and refining banner design for optimal results.
โข Accessibility & Compliance in Banner Design: Ensuring banners are accessible to all users and comply with industry standards and regulations.
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