Global Certificate in CRM and Marketing Automation
-- ViewingNowThe Global Certificate in CRM & Marketing Automation is a comprehensive course designed to meet the growing industry demand for experts in CRM and marketing automation. This course emphasizes the importance of integrating CRM systems with marketing automation tools to streamline customer engagement and improve sales performance.
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โข Introduction to CRM and Marketing Automation: Understanding the fundamentals of CRM (Customer Relationship Management) and Marketing Automation, their benefits, and how they work together.
โข CRM Systems: Exploring different CRM systems, their features, and how to choose the right one for your business.
โข Marketing Automation Tools: An overview of various marketing automation tools, their functionalities, and how to integrate them with CRM systems.
โข Data Management: Best practices for managing customer data, including data collection, segmentation, and analysis.
โข Lead Nurturing and Scoring: Techniques for nurturing leads, setting up lead scoring models, and converting leads into customers.
โข Email Marketing Automation: Strategies for creating effective email campaigns, automating email workflows, and measuring email performance.
โข Social Media Automation: Leveraging social media platforms for marketing, automating social media workflows, and measuring social media performance.
โข Reporting and Analytics: Analyzing marketing automation and CRM data to measure performance, identify trends, and make data-driven decisions.
โข CRM and Marketing Automation Strategy: Developing a comprehensive CRM and marketing automation strategy, including setting goals, defining processes, and measuring success.
Note: There are only 9 units listed, as the prompt asked for 5-10 essential units.
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