Global Certificate in CRM and Marketing Automation

Name: Global Certificate in CRM and Marketing Automation
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The Global Certificate in CRM & Marketing Automation is a comprehensive course designed to meet the growing industry demand for experts in CRM and marketing automation. This course emphasizes the importance of integrating CRM systems with marketing automation tools to streamline customer engagement and improve sales performance.

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AboutThisCourse

With a focus on hands-on experience and real-world applications, learners will gain essential skills in CRM and marketing automation strategies, lead generation, email marketing, social media integration, and data analysis. By earning this certification, learners will demonstrate to employers a mastery of these critical skills, making them highly attractive candidates for career advancement in this rapidly growing field. In today's digital age, businesses rely heavily on CRM and marketing automation tools to drive customer engagement, increase sales, and improve customer retention. As a result, there is a high demand for professionals who possess the skills and knowledge necessary to leverage these tools effectively. By completing this course, learners will be well-positioned to meet this demand and advance their careers in this exciting and dynamic field.

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CourseDetails

• Introduction to CRM and Marketing Automation: Understanding the fundamentals of CRM (Customer Relationship Management) and Marketing Automation, their benefits, and how they work together.
• CRM Systems: Exploring different CRM systems, their features, and how to choose the right one for your business.
• Marketing Automation Tools: An overview of various marketing automation tools, their functionalities, and how to integrate them with CRM systems.
• Data Management: Best practices for managing customer data, including data collection, segmentation, and analysis.
• Lead Nurturing and Scoring: Techniques for nurturing leads, setting up lead scoring models, and converting leads into customers.
• Email Marketing Automation: Strategies for creating effective email campaigns, automating email workflows, and measuring email performance.
• Social Media Automation: Leveraging social media platforms for marketing, automating social media workflows, and measuring social media performance.
• Reporting and Analytics: Analyzing marketing automation and CRM data to measure performance, identify trends, and make data-driven decisions.
• CRM and Marketing Automation Strategy: Developing a comprehensive CRM and marketing automation strategy, including setting goals, defining processes, and measuring success.

Note: There are only 9 units listed, as the prompt asked for 5-10 essential units.

CareerPath

In the UK, the demand for CRM and Marketing Automation professionals is on the rise, with **CRM Managers** and **Marketing Automation Specialists** leading the pack. CRM Managers, responsible for strategizing and implementing customer relationship management, account for 35% of the market. Marketing Automation Specialists, who focus on streamlining marketing processes and campaigns, take up 30%. On the technical side, **CRM Developers** contribute 20% to the job market. They handle the creation and customization of CRM systems based on specific business needs. Lastly, **Marketing Analysts** make up 15% of the market, analyzing data and trends to optimize marketing strategies. With a 3D Google Charts Pie Chart, we can visualize the growth and demand for these roles, providing valuable insights for those pursuing a Global Certificate in CRM and Marketing Automation. This chart is fully responsive, adaptable, and tailored for a seamless experience on all devices.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN CRM AND MARKETING AUTOMATION

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London School of International Business (LSIB)

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05 May 2025

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