Executive Development Programme in Data Analytics for Marketing Decisions
-- ViewingNowThe Executive Development Programme in Data Analytics for Marketing Decisions is a certificate course that emphasizes the vital role of data-driven decision-making in modern marketing. This program is essential for professionals seeking to leverage data analytics to drive business growth and gain a competitive edge.
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โข Introduction to Data Analytics: Understanding the basics of data analytics, data mining, and big data.
โข Data Visualization: Learning to present data in a clear and visually appealing manner to aid decision making.
โข Marketing Metrics and Analytics: Measuring and analyzing marketing performance with metrics like customer lifetime value, conversion rates, and ROI.
โข Predictive Analytics: Using statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data.
โข Customer Analytics: Analyzing customer data to gain insights into customer behavior, preferences, and needs.
โข Data Storytelling: Communicating data insights effectively to stakeholders through compelling stories.
โข Data Management and Governance: Ensuring data quality, accuracy, and security in data-driven marketing decisions.
โข Marketing Analytics Tools: Hands-on training with popular marketing analytics tools like Google Analytics, Tableau, and Power BI.
โข Data Privacy and Ethics: Understanding the ethical implications of data analytics in marketing and ensuring compliance with data privacy regulations.
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