Executive Development Programme in Data Analytics for Marketing Decisions

Name: Executive Development Programme in Data Analytics for Marketing Decisions
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The Executive Development Programme in Data Analytics for Marketing Decisions is a certificate course that emphasizes the vital role of data-driven decision-making in modern marketing. This program is essential for professionals seeking to leverage data analytics to drive business growth and gain a competitive edge.

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AboutThisCourse

In today's data-saturated world, there is an increasing demand for marketing professionals who can extract insights from complex data sets. This course equips learners with the necessary skills to collect, analyze, and interpret marketing data, enabling them to make informed decisions that drive business success. By completing this program, learners will gain a deep understanding of data analytics techniques such as statistical analysis, data visualization, and machine learning. They will also learn how to apply these techniques to real-world marketing scenarios, such as customer segmentation, campaign optimization, and product development. In summary, this course is a critical step for any marketing professional looking to advance their career and thrive in the data-driven world of modern marketing. By gaining a deep understanding of data analytics and its applications in marketing, learners will be well-positioned to drive business success and stay ahead of the competition.

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CourseDetails

• Introduction to Data Analytics: Understanding the basics of data analytics, data mining, and big data.
• Data Visualization: Learning to present data in a clear and visually appealing manner to aid decision making.
• Marketing Metrics and Analytics: Measuring and analyzing marketing performance with metrics like customer lifetime value, conversion rates, and ROI.
• Predictive Analytics: Using statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data.
• Customer Analytics: Analyzing customer data to gain insights into customer behavior, preferences, and needs.
• Data Storytelling: Communicating data insights effectively to stakeholders through compelling stories.
• Data Management and Governance: Ensuring data quality, accuracy, and security in data-driven marketing decisions.
• Marketing Analytics Tools: Hands-on training with popular marketing analytics tools like Google Analytics, Tableau, and Power BI.
• Data Privacy and Ethics: Understanding the ethical implications of data analytics in marketing and ensuring compliance with data privacy regulations.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN DATA ANALYTICS FOR MARKETING DECISIONS

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London School of International Business (LSIB)

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05 May 2025

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