Global Certificate in Advertising Measurement Frameworks
-- ViewingNowThe Global Certificate in Advertising Measurement Frameworks course is a comprehensive program designed to equip learners with the essential skills needed to excel in the advertising industry. This course focuses on the importance of accurate and reliable advertising measurement, providing a solid understanding of key frameworks and metrics used in the field.
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• Advertising Metrics Overview
• Key Performance Indicators (KPIs) in Advertising
• Digital Advertising Measurement Frameworks
• Cross-Channel Advertising Attribution
• Data Analysis for Advertising Measurement
• Brand Lift Measurement
• Return on Advertising Spend (ROAS)
• Marketing Mix Modeling
• Advertising Fraud Detection and Prevention
• Continuous Improvement in Advertising Measurement
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