Global Certificate in Advertising Measurement Frameworks

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The Global Certificate in Advertising Measurement Frameworks course is a comprehensive program designed to equip learners with the essential skills needed to excel in the advertising industry. This course focuses on the importance of accurate and reliable advertising measurement, providing a solid understanding of key frameworks and metrics used in the field.

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AboutThisCourse

In today's data-driven world, there is a high demand for professionals who can effectively measure and analyze the impact of advertising campaigns. This course meets that need, teaching learners how to use data to inform strategic decisions, optimize campaigns, and demonstrate the value of advertising to stakeholders. By completing this course, learners will gain a competitive edge in their careers, with the skills and knowledge needed to advance in roles such as advertising analyst, media planner, or campaign manager. The Global Certificate in Advertising Measurement Frameworks is a must-take course for anyone looking to succeed in the advertising industry.

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CourseDetails

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• Advertising Metrics Overview
• Key Performance Indicators (KPIs) in Advertising
• Digital Advertising Measurement Frameworks
• Cross-Channel Advertising Attribution
• Data Analysis for Advertising Measurement
• Brand Lift Measurement
• Return on Advertising Spend (ROAS)
• Marketing Mix Modeling
• Advertising Fraud Detection and Prevention
• Continuous Improvement in Advertising Measurement

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN ADVERTISING MEASUREMENT FRAMEWORKS
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London School of International Business (LSIB)
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05 May 2025
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