Executive Development Programme in Leading Personal Care Brands
-- ViewingNowThe Executive Development Programme in Leading Personal Care Brands is a certificate course designed to provide professionals with comprehensive knowledge and skills in the personal care industry. Its importance lies in the growing demand for experts who can navigate the complexities of this dynamic and competitive market.
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โข Brand Strategy and Management: Understanding the importance of brand strategy, positioning and management for personal care brands. Analyzing the target market, competition, and consumer behavior.
โข Marketing Communication and Promotion: Developing effective marketing communication and promotion strategies for leading personal care brands. Utilizing traditional and digital media platforms, influencer marketing, and public relations.
โข Product Innovation and Development: Identifying market needs and trends to drive product innovation and development. Understanding the product development process and regulatory requirements for personal care products.
โข Consumer Insights and Research: Gathering and analyzing consumer insights and research to inform brand strategy and marketing efforts. Utilizing data analytics and market research tools and techniques.
โข Retail Strategy and Management: Developing and implementing effective retail strategies for leading personal care brands. Understanding the retail landscape, channel management, and retail operations.
โข Sustainability and Social Responsibility: Integrating sustainability and social responsibility practices into personal care brand strategy and operations. Understanding the impact of personal care products on the environment and society.
โข Leadership and Change Management: Developing leadership and change management skills to drive innovation and growth for personal care brands. Understanding organizational behavior and the role of leadership in creating a positive company culture.
โข Financial Management and Budgeting: Managing financial resources for personal care brands. Understanding financial statements, budgeting, and financial analysis tools and techniques.
โข Supply Chain Management and Logistics: Managing the supply chain and logistics for personal care brands. Understanding the procurement process, inventory management, and distribution channels.
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