Executive Development Programme in Leading Personal Care Brands

Name: Executive Development Programme in Leading Personal Care Brands
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The Executive Development Programme in Leading Personal Care Brands is a certificate course designed to provide professionals with comprehensive knowledge and skills in the personal care industry. Its importance lies in the growing demand for experts who can navigate the complexities of this dynamic and competitive market.

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AboutThisCourse

This programme is tailored to equip learners with essential skills, strategies, and tools to drive growth and innovation in personal care brands. It covers critical areas such as market trends, consumer insights, product development, branding, and marketing strategies. By the end of this course, learners will have gained a deep understanding of the personal care industry and developed the ability to lead successful brands. In today's fast-paced and ever-changing business environment, this course is essential for career advancement in the personal care industry. It provides learners with a competitive edge by enhancing their knowledge, skills, and expertise in leading personal care brands, making them attractive candidates for senior-level roles in the industry.

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CourseDetails

• Brand Strategy and Management: Understanding the importance of brand strategy, positioning and management for personal care brands. Analyzing the target market, competition, and consumer behavior.
• Marketing Communication and Promotion: Developing effective marketing communication and promotion strategies for leading personal care brands. Utilizing traditional and digital media platforms, influencer marketing, and public relations.
• Product Innovation and Development: Identifying market needs and trends to drive product innovation and development. Understanding the product development process and regulatory requirements for personal care products.
• Consumer Insights and Research: Gathering and analyzing consumer insights and research to inform brand strategy and marketing efforts. Utilizing data analytics and market research tools and techniques.
• Retail Strategy and Management: Developing and implementing effective retail strategies for leading personal care brands. Understanding the retail landscape, channel management, and retail operations.
• Sustainability and Social Responsibility: Integrating sustainability and social responsibility practices into personal care brand strategy and operations. Understanding the impact of personal care products on the environment and society.
• Leadership and Change Management: Developing leadership and change management skills to drive innovation and growth for personal care brands. Understanding organizational behavior and the role of leadership in creating a positive company culture.
• Financial Management and Budgeting: Managing financial resources for personal care brands. Understanding financial statements, budgeting, and financial analysis tools and techniques.
• Supply Chain Management and Logistics: Managing the supply chain and logistics for personal care brands. Understanding the procurement process, inventory management, and distribution channels.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN LEADING PERSONAL CARE BRANDS

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London School of International Business (LSIB)

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05 May 2025

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