Certificate in Consumer Brand Perception and Brand Equity
-- ViewingNowThe Certificate in Consumer Brand Perception and Brand Equity course is a powerful learning program designed to help marketing professionals understand the crucial role of brand perception and equity in driving business success. This course emphasizes the importance of building strong brands, fostering customer loyalty, and measuring brand performance.
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โข Understanding Consumer Perception: An Introduction
โข The Role of Branding in Business Success
โข Primary Components of Brand Perception
โข Secondary Components of Brand Perception
โข The Impact of Consumer Brand Perception on Sales
โข Measuring Brand Equity
โข Building and Maintaining Brand Equity
โข The Relationship between Brand Perception and Brand Equity
โข Strategies for Improving Brand Perception and Equity
โข Case Studies in Consumer Brand Perception and Brand Equity
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