Certificate in Consumer Brand Perception and Brand Equity
-- ViewingNowThe Certificate in Consumer Brand Perception and Brand Equity course is a powerful learning program designed to help marketing professionals understand the crucial role of brand perception and equity in driving business success. This course emphasizes the importance of building strong brands, fostering customer loyalty, and measuring brand performance.
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⢠Understanding Consumer Perception: An Introduction
⢠The Role of Branding in Business Success
⢠Primary Components of Brand Perception
⢠Secondary Components of Brand Perception
⢠The Impact of Consumer Brand Perception on Sales
⢠Measuring Brand Equity
⢠Building and Maintaining Brand Equity
⢠The Relationship between Brand Perception and Brand Equity
⢠Strategies for Improving Brand Perception and Equity
⢠Case Studies in Consumer Brand Perception and Brand Equity
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