Global Certificate in Ad Sales: Building a Global Brand
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Unit 1: Introduction to Ad Sales & Global Branding – This unit will cover the basics of ad sales and how to build a global brand, including the importance of brand consistency and understanding your target audience.
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Unit 2: Global Market Research – In this unit, learners will explore how to conduct effective market research on a global scale, including how to gather and analyze data, and how to use that data to inform their ad sales strategies.
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Unit 3: Ad Sales Strategy – This unit will cover the key components of a successful ad sales strategy, including how to set goals, identify potential partners, and negotiate deals.
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Unit 4: Brand Identity & Visual Design – In this unit, learners will explore the importance of a strong brand identity and how to create visually appealing designs that resonate with their target audience.
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Unit 5: Cross-Cultural Communication – This unit will cover the importance of effective cross-cultural communication in building a global brand, including how to avoid cultural misunderstandings and how to tailor messaging to different markets.
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Unit 6: Digital Advertising & Programmatic Ad Buying – In this unit, learners will explore the latest trends in digital advertising and programmatic ad buying, including how to use data to target specific audiences and how to measure the success of their campaigns.
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Unit 7: Ad Sales Metrics & Analysis – This unit will cover the key metrics used to measure the success of ad sales campaigns, including how to analyze data to optimize performance and how to present data to stakeholders.
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Unit 8: Building a Global Sales Team – In this unit, learners will explore the process of building a global sales team, including how to recruit, train, and manage sales professionals in different markets.
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Unit 9: Legal & Ethical Considerations in Ad Sales – This unit will cover the legal and
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