Global Certificate in Ad Sales: Building a Global Brand

Name: Global Certificate in Ad Sales: Building a Global Brand
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The Global Certificate in Ad Sales: Building a Global Brand is a crucial course for professionals seeking to excel in the advertising industry. This certificate program focuses on developing a deep understanding of the advertising ecosystem, building global brands, and mastering ad sales strategies.

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AboutThisCourse

With the increasing demand for digital advertising and branding, this course is essential for career advancement. It equips learners with the necessary skills to navigate the complex world of ad sales and create effective advertising campaigns that resonate with audiences worldwide. The course covers vital topics such as market research, audience segmentation, brand positioning, ad sales negotiation, and campaign measurement. Learners will also gain hands-on experience with industry-standard tools and platforms, providing them with a competitive edge in the job market. By completing this course, learners will be able to demonstrate their expertise in ad sales and global brand building, making them highly attractive to potential employers and positioning them for success in their careers.

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CourseDetails

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Unit 1: Introduction to Ad Sales & Global Branding – This unit will cover the basics of ad sales and how to build a global brand, including the importance of brand consistency and understanding your target audience.
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Unit 2: Global Market Research – In this unit, learners will explore how to conduct effective market research on a global scale, including how to gather and analyze data, and how to use that data to inform their ad sales strategies.
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Unit 3: Ad Sales Strategy – This unit will cover the key components of a successful ad sales strategy, including how to set goals, identify potential partners, and negotiate deals.
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Unit 4: Brand Identity & Visual Design – In this unit, learners will explore the importance of a strong brand identity and how to create visually appealing designs that resonate with their target audience.
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Unit 5: Cross-Cultural Communication – This unit will cover the importance of effective cross-cultural communication in building a global brand, including how to avoid cultural misunderstandings and how to tailor messaging to different markets.
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Unit 6: Digital Advertising & Programmatic Ad Buying – In this unit, learners will explore the latest trends in digital advertising and programmatic ad buying, including how to use data to target specific audiences and how to measure the success of their campaigns.
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Unit 7: Ad Sales Metrics & Analysis – This unit will cover the key metrics used to measure the success of ad sales campaigns, including how to analyze data to optimize performance and how to present data to stakeholders.
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Unit 8: Building a Global Sales Team – In this unit, learners will explore the process of building a global sales team, including how to recruit, train, and manage sales professionals in different markets.
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Unit 9: Legal & Ethical Considerations in Ad Sales – This unit will cover the legal and

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN AD SALES: BUILDING A GLOBAL BRAND

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London School of International Business (LSIB)

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05 May 2025

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