Masterclass Certificate in Email: The Power of Words in Crisis
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⢠Unit 1: Introduction to Crisis Communication & Email Writing – Understanding the importance of clear and concise language during a crisis, and how email can be a powerful tool in such situations.
⢠Unit 2: Identifying Your Audience – Learning how to identify and understand the needs and concerns of your audience during a crisis.
⢠Unit 3: Crafting an Effective Subject Line – Techniques for writing subject lines that grab attention and encourage recipients to open and read the email.
⢠Unit 4: Writing Clear and Concise Body Copy – Strategies for writing clear and concise body copy that is easy to understand and follow.
⢠Unit 5: Using Tone and Language Appropriately – Understanding the importance of using the right tone and language during a crisis, and how to adapt your writing style to the situation.
⢠Unit 6: Including Calls to Action – Learning how to include clear and specific calls to action in your crisis emails.
⢠Unit 7: Proofreading and Editing for Clarity – Techniques for proofreading and editing your crisis emails for clarity and impact.
⢠Unit 8: Handling Negative Feedback – Understanding how to handle negative feedback and criticism in crisis emails.
⢠Unit 9: Analyzing Email Metrics – Learning how to analyze email metrics to measure the effectiveness of your crisis emails.
⢠Unit 10: Best Practices for Future Crisis Preparedness – Developing best practices for future crisis preparedness and communication planning.
Note: The above units are suggestions and can be modified to fit the specific needs and goals of the Masterclass Certificate program.
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