Executive Development Programme in Mixology & Brand Strategy
-- ViewingNowThe Executive Development Programme in Mixology & Brand Strategy is a certificate course designed to empower professionals with the essential skills needed to thrive in the dynamic hospitality industry. This program focuses on mixology, the art of creating and preparing cocktails, and brand strategy, the planning and execution of a company's marketing efforts.
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Mixology Fundamentals â˘
History of Mixology â˘
Cocktail Creation and Design â˘
Spirits and Liqueurs Knowledge â˘
Mixology Techniques and Tools â˘
Bar Management and Operations â˘
Brand Strategy Development â˘
Brand Positioning and Differentiation â˘
Marketing and Promotion Strategies for Mixology Brands â˘
Monitoring and Evaluating Brand Performance â˘
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