Executive Development Programme in Mixology & Brand Strategy

Name: Executive Development Programme in Mixology & Brand Strategy
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The Executive Development Programme in Mixology & Brand Strategy is a certificate course designed to empower professionals with the essential skills needed to thrive in the dynamic hospitality industry. This program focuses on mixology, the art of creating and preparing cocktails, and brand strategy, the planning and execution of a company's marketing efforts.

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AboutThisCourse

With the growing demand for high-quality cocktails and unique drinking experiences, this course provides learners with the latest techniques and trends in mixology, making them valuable assets to any hospitality establishment. Additionally, the brand strategy component equips learners with the ability to develop and implement effective marketing plans, giving them a competitive edge in the job market. This program is essential for career advancement in the hospitality industry, providing learners with the skills and knowledge needed to succeed in management, marketing, and mixology roles. By enrolling in this course, professionals can enhance their expertise, increase their earning potential, and stay ahead in the ever-evolving hospitality industry.

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CourseDetails

•
Mixology Fundamentals •
History of Mixology •
Cocktail Creation and Design •
Spirits and Liqueurs Knowledge •
Mixology Techniques and Tools •
Bar Management and Operations •
Brand Strategy Development •
Brand Positioning and Differentiation •
Marketing and Promotion Strategies for Mixology Brands •
Monitoring and Evaluating Brand Performance •

CareerPath

The **Executive Development Programme in Mixology & Brand Strategy** focuses on two dynamic areas of the UK job market. As a brand strategist, you will be responsible for developing and executing marketing campaigns, managing product development, and conducting market research. The role of a mixologist involves creating unique and innovative drinks, managing bar operations, and developing a loyal customer base. Salary ranges for these roles vary based on experience and location, with brand strategists earning an average of £35,000 to £65,000 and mixologists earning £20,000 to £40,000. In terms of skill demand, both roles require a strong understanding of branding, customer engagement, and marketing. Soft skills like creativity, leadership, and problem-solving are also essential for success in these areas. With the rise of craft cocktail culture and the growing importance of branding in the digital age, the demand for professionals in mixology and brand strategy is expected to continue to increase. Enhance your career prospects in the UK job market with our Executive Development Programme in Mixology & Brand Strategy. Our comprehensive training covers all aspects of these exciting roles, providing you with the skills and knowledge you need to succeed. Apply now and take the first step towards a rewarding career!

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN MIXOLOGY & BRAND STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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