Executive Development Programme in Ad Sales: Strategic Leadership
-- ViewingNowThe Executive Development Programme in Ad Sales: Strategic Leadership certificate course is a professional development opportunity designed to equip learners with essential skills for career advancement in advertising sales. This program emphasizes strategic leadership, empowering learners to drive revenue growth, develop high-performance teams, and navigate the dynamic advertising landscape.
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⢠Strategic Thinking for Ad Sales: Understanding the advertising landscape, market trends, and developing strategies to drive ad sales growth.<br> ⢠Leadership and Team Management: Building and leading high-performing ad sales teams, fostering a culture of innovation and collaboration.<br> ⢠Data-Driven Decision Making: Leveraging data analytics for ad sales strategy, identifying key performance indicators, and tracking success.<br> ⢠Customer Relationship Management: Building and maintaining relationships with key clients, understanding customer needs, and developing effective sales pitches.<br> ⢠Sales Planning and Forecasting: Developing short-term and long-term sales plans, forecasting revenue, and managing budgets.<br> ⢠Cross-Functional Collaboration: Collaborating with other departments, such as marketing, product development, and finance, to drive ad sales revenue.<br> ⢠Negotiations and Closing Techniques: Mastering the art of negotiations, closing deals, and managing client expectations.<br> ⢠Ethics in Ad Sales: Understanding the ethical considerations in ad sales, developing a strong ethical framework, and ensuring compliance with industry regulations.<br> ⢠Innovation in Ad Sales: Staying up-to-date with the latest trends and technologies in ad sales, developing innovative sales strategies, and embracing change.<br>
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