Executive Development Programme in Mobile Advocacy and Customer Relationship Management
-- ViewingNowThe Executive Development Programme in Mobile Advocacy and Customer Relationship Management is a certificate course designed to empower professionals with essential skills in digital marketing and customer relationship management. This programme focuses on mobile advocacy, an innovative approach that turns customers into brand ambassadors, fostering loyalty and driving business growth.
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⢠Mobile Advocacy Fundamentals: Understanding the basics of mobile advocacy, including its benefits, challenges, and best practices. This unit will cover key concepts such as mobile engagement, mobile optimization, and mobile-first strategy.
⢠Customer Relationship Management (CRM) Overview: An introduction to CRM systems, their importance in managing customer relationships, and how they can be integrated with mobile advocacy efforts. Topics covered include CRM architecture, data management, and analytics.
⢠Mobile Advocacy Tools and Technologies: An exploration of various mobile advocacy tools and technologies, such as mobile apps, SMS messaging, and social media platforms. This unit will cover the features, benefits, and limitations of each tool, as well as best practices for selecting and implementing them.
⢠Designing Effective Mobile Advocacy Campaigns: A deep dive into the process of designing and executing successful mobile advocacy campaigns, including goal-setting, audience segmentation, message development, and campaign measurement.
⢠Customer Engagement and Retention Strategies: Techniques for engaging and retaining customers through mobile advocacy efforts, including personalization, gamification, and loyalty programs. This unit will also cover the role of customer feedback in improving customer engagement and retention.
⢠Data Privacy and Security in Mobile Advocacy: An overview of data privacy and security issues in mobile advocacy, including the collection, storage, and use of customer data. This unit will cover best practices for protecting customer data and ensuring compliance with relevant regulations.
⢠Mobile Advocacy Analytics and Reporting: An introduction to mobile advocacy analytics and reporting, including the use of data to measure campaign performance, track customer behavior, and inform future strategies.
⢠Case Studies in Mobile Advocacy and CRM: Real-world examples of successful mobile advocacy and CRM initiatives, including the strategies used, results achieved, and lessons learned.
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