Certificate in Advertising Technology Landscape
-- ViewingNowThe Certificate in Advertising Technology Landscape course is a comprehensive program designed to empower learners with the essential skills needed to thrive in the rapidly evolving advertising technology industry. This course focuses on the importance of ad tech in modern marketing, covering topics such as programmatic advertising, data management platforms, and ad exchanges.
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⢠Overview of Advertising Technology Landscape
⢠Programmatic Advertising: Basics and Best Practices
⢠Digital Ad Formats: Display, Video, Native, and More
⢠Ad Tech Ecosystem: DSP, SSP, DMP, and Ad Exchanges
⢠Data-Driven Advertising: Targeting, Retargeting, and Attribution
⢠Ad Fraud, Viewability, and Brand Safety: Challenges and Solutions
⢠Cross-Device Tracking and Multi-Channel Attribution
⢠Ad Creative and Content Marketing: Trends and Best Practices
⢠Privacy and Compliance: GDPR, CCPA, and Beyond
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