Certificate in Advertising Technology Landscape

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The Certificate in Advertising Technology Landscape course is a comprehensive program designed to empower learners with the essential skills needed to thrive in the rapidly evolving advertising technology industry. This course focuses on the importance of ad tech in modern marketing, covering topics such as programmatic advertising, data management platforms, and ad exchanges.

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In an era where digital advertising has become a critical component of business growth, the demand for skilled professionals with a deep understanding of ad tech has surged. This course equips learners with the knowledge and skills required to meet this demand, providing a solid foundation for career advancement in marketing, advertising, and related fields. Through a combination of engaging lectures, real-world examples, and interactive exercises, learners will develop a deep understanding of the ad tech landscape and how to leverage it to drive successful advertising campaigns. By the end of this course, learners will be well-prepared to take on new challenges and opportunities in the ad tech industry.

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โ€ข Overview of Advertising Technology Landscape
โ€ข Programmatic Advertising: Basics and Best Practices
โ€ข Digital Ad Formats: Display, Video, Native, and More
โ€ข Ad Tech Ecosystem: DSP, SSP, DMP, and Ad Exchanges
โ€ข Data-Driven Advertising: Targeting, Retargeting, and Attribution
โ€ข Ad Fraud, Viewability, and Brand Safety: Challenges and Solutions
โ€ข Cross-Device Tracking and Multi-Channel Attribution
โ€ข Ad Creative and Content Marketing: Trends and Best Practices
โ€ข Privacy and Compliance: GDPR, CCPA, and Beyond

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In the UK's thriving advertising technology (AdTech) landscape, various roles offer exciting opportunities to work with cutting-edge technologies and data-driven strategies. This Certificate in Advertising Technology Landscape features a 3D pie chart that visualises the average salary ranges for essential AdTech roles. The data presented in this chart is based on the latest industry reports and insights. With an increasing demand for AdTech professionals, understanding the career paths and salary trends is essential for success. In this chart, you will find a detailed breakdown of the following roles: Digital Media Specialist, Ad Operations Manager, Programmatic Campaign Manager, AdTech Solutions Architect, and Data Scientist (AdTech). The Digital Media Specialist role is an excellent entry point for many professionals, with a salary range of ยฃ35,000 to ยฃ45,000. As you progress, you may move into an Ad Operations Manager role (ยฃ40,000 - ยฃ50,000) or a Programmatic Campaign Manager role (ยฃ45,000 - ยฃ55,000). For those with strong technical skills and strategic thinking, AdTech Solutions Architect (ยฃ60,000 - ยฃ70,000) and Data Scientist (AdTech) (ยฃ70,000 - ยฃ80,000) roles offer attractive remuneration packages and the chance to shape an organisation's AdTech infrastructure. By exploring this chart, you will gain a better understanding of the career paths and salary ranges within the AdTech landscape, enabling you to make informed decisions about your professional development. This comprehensive guide is designed to help you navigate the dynamic world of AdTech, providing valuable insights into the most sought-after skills and emerging trends.

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CERTIFICATE IN ADVERTISING TECHNOLOGY LANDSCAPE
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London School of International Business (LSIB)
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05 May 2025
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