Professional Certificate in Ad Bidding Strategies
-- ViewingNowThe Professional Certificate in Ad Bidding Strategies is a comprehensive course that equips learners with the essential skills needed to excel in digital advertising. This program focuses on the importance of ad bidding strategies in maximizing campaign performance and ROI.
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GBP £ 202
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⢠Understanding Ad Bidding Fundamentals • Introduction to ad bidding concepts, terminologies, and its importance in digital marketing. ⢠Key Ad Bidding Metrics • Study of crucial metrics like CPC, CPM, CPA, ROAS, and their role in evaluating ad campaign performance. ⢠Ad Auction Process • Detailed explanation of ad auction dynamics, quality score, and ad rank in search engine marketing. ⢠Popular Bidding Strategies • Overview of manual and automated bidding strategies, including techniques like Target CPA, Maximize Conversions, and Target ROAS. ⢠Audience Targeting • Exploration of audience targeting methods, such as demographics, interests, and remarketing, to optimize ad bidding. ⢠Keyword Research & Selection • Techniques for effective keyword research, analysis, and selection for search engine marketing campaigns. ⢠Ad Placement Optimization • Strategies for optimizing ad placement on various platforms to improve bidding performance. ⢠Budget Management • Best practices for managing ad budgets, setting bidding limits, and optimizing spend distribution. ⢠Performance Monitoring • Techniques for tracking, analyzing, and reporting ad performance metrics to refine bidding strategies.
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