Professional Certificate in Ad Bidding Strategies

Name: Professional Certificate in Ad Bidding Strategies
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The Professional Certificate in Ad Bidding Strategies is a comprehensive course that equips learners with the essential skills needed to excel in digital advertising. This program focuses on the importance of ad bidding strategies in maximizing campaign performance and ROI.

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AboutThisCourse

With the ever-growing demand for digital advertising experts, this certificate course is designed to provide learners with a competitive edge in the industry. Throughout the course, learners will explore various ad bidding strategies, including manual and automated bidding, and learn how to apply them to different advertising platforms such as Google Ads and Facebook Ads. Additionally, learners will gain hands-on experience in analyzing campaign performance data, optimizing bidding strategies, and measuring the impact of their efforts. By completing this course, learners will be able to demonstrate a deep understanding of ad bidding strategies and their impact on campaign performance. This knowledge is highly valued by employers and can lead to career advancement opportunities in digital advertising, marketing, and related fields.

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CourseDetails

• Understanding Ad Bidding Fundamentals • Introduction to ad bidding concepts, terminologies, and its importance in digital marketing. • Key Ad Bidding Metrics • Study of crucial metrics like CPC, CPM, CPA, ROAS, and their role in evaluating ad campaign performance. • Ad Auction Process • Detailed explanation of ad auction dynamics, quality score, and ad rank in search engine marketing. • Popular Bidding Strategies • Overview of manual and automated bidding strategies, including techniques like Target CPA, Maximize Conversions, and Target ROAS. • Audience Targeting • Exploration of audience targeting methods, such as demographics, interests, and remarketing, to optimize ad bidding. • Keyword Research & Selection • Techniques for effective keyword research, analysis, and selection for search engine marketing campaigns. • Ad Placement Optimization • Strategies for optimizing ad placement on various platforms to improve bidding performance. • Budget Management • Best practices for managing ad budgets, setting bidding limits, and optimizing spend distribution. • Performance Monitoring • Techniques for tracking, analyzing, and reporting ad performance metrics to refine bidding strategies.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN AD BIDDING STRATEGIES

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London School of International Business (LSIB)

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05 May 2025

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