Executive Development Programme in Building a High-Performing Marketing Team
-- ViewingNowThe Executive Development Programme in Building a High-Performing Marketing Team is a certificate course that emphasizes the importance of a cohesive and productive marketing team in driving business success. In an era where marketing plays a pivotal role in organizational growth, there is a high industry demand for professionals who can lead and manage effective marketing teams.
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Marketing Strategy and Planning: This unit covers the development of effective marketing strategies and plans, including market research, target audience identification, and setting marketing objectives.
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Building a Strong Marketing Team: This unit focuses on creating a high-performing marketing team by identifying the necessary skills, recruiting and hiring the right people, and building a positive team culture.
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Marketing Analytics and Metrics: This unit covers the use of data and analytics in marketing, including key performance indicators, data analysis techniques, and using data to inform marketing decisions.
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Brand Management: This unit focuses on building and managing a strong brand, including brand positioning, messaging, and visual identity.
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Content Marketing: This unit covers the development and execution of content marketing strategies, including creating and distributing valuable and relevant content to attract and engage a target audience.
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Digital Marketing: This unit focuses on marketing through digital channels, including search engine optimization, social media marketing, and email marketing.
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Marketing Campaign Management: This unit covers the planning, execution, and measurement of marketing campaigns, including budgeting, project management, and results analysis.
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Customer Relationship Management: This unit focuses on building and maintaining strong relationships with customers, including customer segmentation, customer journey mapping, and customer feedback analysis.
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Marketing Ethics and Compliance: This unit covers the legal and ethical considerations in marketing, including data privacy, advertising standards, and ethical decision-making.
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