Executive Development Programme in Advertising Analytics for Senior Management
-- ViewingNowThe Executive Development Programme in Advertising Analytics for Senior Management is a certificate course designed to empower senior-level professionals with the essential skills needed to thrive in today's data-driven advertising landscape. This programme emphasizes the importance of data-driven decision-making and provides hands-on experience with cutting-edge advertising analytics tools and techniques.
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⢠Foundations of Advertising Analytics: Understanding the basics of advertising analytics, data-driven decision making, and key performance indicators (KPIs) in advertising.
⢠Data Collection and Management: Learning methods for collecting, organizing, and managing data for advertising analytics, including data from digital and traditional ad platforms.
⢠Data Visualization and Reporting: Techniques for presenting data in a clear and actionable way, including data visualization best practices and creating effective reports for senior management.
⢠Market Research and Consumer Insights: Utilizing market research and consumer insights to inform advertising strategies and improve campaign performance.
⢠Advanced Analytics Techniques: Exploring advanced analytics techniques such as predictive modeling, attribution modeling, and experimentation design to optimize advertising performance.
⢠Advertising Technology and Automation: Understanding the role of technology in advertising analytics, including ad servers, demand-side platforms (DSPs), and marketing automation tools.
⢠Privacy and Compliance in Advertising Analytics: Ensuring compliance with privacy regulations and ethical guidelines in advertising analytics, including GDPR, CCPA, and industry best practices.
⢠Building an Advertising Analytics Team: Best practices for building and leading an effective advertising analytics team, including team structure, roles and responsibilities, and training and development.
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