Executive Development Programme in Advertising Analytics for Senior Management

Name: Executive Development Programme in Advertising Analytics for Senior Management
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The Executive Development Programme in Advertising Analytics for Senior Management is a certificate course designed to empower senior-level professionals with the essential skills needed to thrive in today's data-driven advertising landscape. This programme emphasizes the importance of data-driven decision-making and provides hands-on experience with cutting-edge advertising analytics tools and techniques.

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AboutThisCourse

With the increasing demand for data-savvy marketing leaders, this course is crucial for senior management looking to advance their careers and stay ahead in the rapidly evolving advertising industry. Throughout the programme, learners will develop a deep understanding of the customer journey, advanced analytics methodologies, and how to leverage data-driven insights to optimize advertising strategies and drive business growth. By the end of the course, learners will be equipped with the skills needed to lead data-driven advertising initiatives and deliver measurable results in their organizations.

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CourseDetails

• Foundations of Advertising Analytics: Understanding the basics of advertising analytics, data-driven decision making, and key performance indicators (KPIs) in advertising.
• Data Collection and Management: Learning methods for collecting, organizing, and managing data for advertising analytics, including data from digital and traditional ad platforms.
• Data Visualization and Reporting: Techniques for presenting data in a clear and actionable way, including data visualization best practices and creating effective reports for senior management.
• Market Research and Consumer Insights: Utilizing market research and consumer insights to inform advertising strategies and improve campaign performance.
• Advanced Analytics Techniques: Exploring advanced analytics techniques such as predictive modeling, attribution modeling, and experimentation design to optimize advertising performance.
• Advertising Technology and Automation: Understanding the role of technology in advertising analytics, including ad servers, demand-side platforms (DSPs), and marketing automation tools.
• Privacy and Compliance in Advertising Analytics: Ensuring compliance with privacy regulations and ethical guidelines in advertising analytics, including GDPR, CCPA, and industry best practices.
• Building an Advertising Analytics Team: Best practices for building and leading an effective advertising analytics team, including team structure, roles and responsibilities, and training and development.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN ADVERTISING ANALYTICS FOR SENIOR MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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