Global Certificate Media Buying & Planning
-- ViewingNowThe Global Certificate in Media Buying & Planning is a comprehensive course, critical for those seeking to excel in advertising and marketing. This program's importance lies in its industry-specific focus, teaching the latest techniques in media planning and buying across various platforms.
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⢠Media Buying Fundamentals: Understanding the basics of media buying, including the process, key players, and the role of a media buyer.
⢠Media Planning: Learning the principles of effective media planning, including setting objectives, target audience analysis, media strategy, and budget allocation.
⢠Media Channels: Exploring the various media channels available for advertising, such as print, TV, radio, digital, out-of-home, and experiential.
⢠Digital Media Buying: Delving into the specifics of digital media buying, including programmatic advertising, real-time bidding, and social media advertising.
⢠Media Research: Mastering the art of media research, including understanding audience demographics, media metrics, and industry reports.
⢠Media Negotiation and Purchasing: Developing skills in media negotiation and purchasing, including rate negotiation, contract negotiation, and inventory management.
⢠Media Campaign Management: Learning how to manage media campaigns from start to finish, including campaign planning, execution, tracking, and optimization.
⢠Analytics and Reporting: Understanding the importance of analytics and reporting in media buying and planning, including data analysis, KPI tracking, and performance measurement.
⢠Ethics and Regulations: Familiarizing oneself with the ethical considerations and legal regulations in media buying and planning, including privacy laws, ad fraud, and transparency.
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