Global Certificate in Product Polling for Competitive Intelligence
-- ViewingNowThe Global Certificate in Product Polling for Competitive Intelligence is a comprehensive course designed to equip learners with essential skills in the field of competitive intelligence. This course emphasizes the importance of product polling in making informed business decisions, thereby gaining a competitive edge in the industry.
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⢠Product Polling Techniques: Understanding the basics of product polling and its importance in competitive intelligence. Exploring various product polling techniques, their benefits, and limitations. ⢠Market Research Methods: Learning different market research methods to gather valuable data for product polling. Identifying target audiences, creating research questions, and selecting appropriate methodologies. ⢠Competitive Analysis: Examining competitors' products, strategies, and market positions. Identifying strengths, weaknesses, opportunities, and threats (SWOT analysis) to inform product polling efforts. ⢠Data Collection and Analysis: Gathering and analyzing data from product polling activities. Utilizing statistical methods to interpret results and draw meaningful conclusions. ⢠Survey Design and Implementation: Designing effective surveys for product polling. Creating clear, concise questions, selecting appropriate response formats, and implementing surveys using various tools and platforms. ⢠Focus Group Facilitation: Organizing and conducting focus groups to gather in-depth insights into product perceptions and preferences. Learning best practices for focus group facilitation, moderation, and data analysis. ⢠Data Visualization and Reporting: Presenting product polling results in clear, visually appealing formats. Creating charts, graphs, and other visualizations to communicate key findings to stakeholders. ⢠Ethical Considerations in Product Polling: Understanding ethical considerations in product polling, including data privacy, informed consent, and avoiding bias. Ensuring compliance with relevant regulations and industry standards.
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