Advanced Certificate in Internal Comms & Performance Improvement
-- ViewingNowThe Advanced Certificate in Internal Comms & Performance Improvement is a comprehensive course designed to enhance your skills in internal communications and drive organizational success. This certificate program addresses the growing industry demand for professionals who can effectively manage internal communications, employee engagement, and performance improvement.
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Here are the essential units for an Advanced Certificate in Internal Comms & Performance Improvement:
• Strategic Internal Communications Planning: This unit covers the development of a comprehensive internal communications strategy, including goal-setting, audience analysis, message development, and channel selection. Emphasizes the importance of aligning internal comms with organizational objectives and culture.
• Employee Engagement & Internal Branding: This unit explores the relationship between internal comms and employee engagement, highlighting the role of internal branding in fostering a positive organizational identity and culture. Discusses methods for measuring and improving employee engagement.
• Change Management & Internal Comms: This unit delves into the role of internal comms during periods of organizational change. Examines best practices for communicating change, managing resistance, and promoting adaptation. Discusses the use of cascading communications, feedback mechanisms, and training programs.
• Digital & Social Media Strategies for Internal Comms: This unit focuses on the application of digital and social media tools for internal communications. Covers topics such as intranets, enterprise social networks, and mobile apps. Discusses the importance of content strategy, governance, and analytics.
• Internal Comms Metrics & Analytics: This unit introduces key metrics and analytics for internal comms, enabling learners to measure the effectiveness of their strategies and campaigns. Covers tools for tracking engagement, sentiment, and behavioral changes, as well as return on investment (ROI) calculations.
• Crisis Communications & Reputation Management: This unit addresses the role of internal comms in managing organizational crises and protecting corporate reputation. Discusses the importance of proactive planning, rapid response, and effective messaging during crisis situations.
• Cross-Cultural & Global Internal Comms: This unit explores the challenges and opportunities of managing internal comms in a global, multicultural context. Emphasizes the need for cultural sensitivity, localization, and effective
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