Advanced Certificate in Internal Comms & Performance Improvement

Name: Advanced Certificate in Internal Comms & Performance Improvement
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The Advanced Certificate in Internal Comms & Performance Improvement is a comprehensive course designed to enhance your skills in internal communications and drive organizational success. This certificate program addresses the growing industry demand for professionals who can effectively manage internal communications, employee engagement, and performance improvement.

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AboutThisCourse

By enrolling in this course, you will gain essential knowledge and practical skills necessary to excel in today's competitive business environment. Key topics include internal communication strategy, change communication, digital communication tools, performance measurement, and employee engagement best practices. Upon completion, you will be equipped with the expertise to develop and implement impactful internal communication strategies that drive performance improvement and foster a positive company culture. This advanced certification will not only elevate your professional profile but also open up new career advancement opportunities in various industries.

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Here are the essential units for an Advanced Certificate in Internal Comms & Performance Improvement:

• Strategic Internal Communications Planning: This unit covers the development of a comprehensive internal communications strategy, including goal-setting, audience analysis, message development, and channel selection. Emphasizes the importance of aligning internal comms with organizational objectives and culture.

• Employee Engagement & Internal Branding: This unit explores the relationship between internal comms and employee engagement, highlighting the role of internal branding in fostering a positive organizational identity and culture. Discusses methods for measuring and improving employee engagement.

• Change Management & Internal Comms: This unit delves into the role of internal comms during periods of organizational change. Examines best practices for communicating change, managing resistance, and promoting adaptation. Discusses the use of cascading communications, feedback mechanisms, and training programs.

• Digital & Social Media Strategies for Internal Comms: This unit focuses on the application of digital and social media tools for internal communications. Covers topics such as intranets, enterprise social networks, and mobile apps. Discusses the importance of content strategy, governance, and analytics.

• Internal Comms Metrics & Analytics: This unit introduces key metrics and analytics for internal comms, enabling learners to measure the effectiveness of their strategies and campaigns. Covers tools for tracking engagement, sentiment, and behavioral changes, as well as return on investment (ROI) calculations.

• Crisis Communications & Reputation Management: This unit addresses the role of internal comms in managing organizational crises and protecting corporate reputation. Discusses the importance of proactive planning, rapid response, and effective messaging during crisis situations.

• Cross-Cultural & Global Internal Comms: This unit explores the challenges and opportunities of managing internal comms in a global, multicultural context. Emphasizes the need for cultural sensitivity, localization, and effective

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The Advanced Certificate in Internal Comms & Performance Improvement is designed to equip professionals with the skills demanded in today's UK job market. This custom 3D pie chart highlights the top 5 in-demand skills for this role and visually represents their relative importance. 1. **Data Visualization** (30%): The ability to present complex data in an easy-to-understand format is crucial for driving performance improvement. 2. **Project Management** (25%): Professionals must effectively manage projects and resources to achieve strategic objectives. 3. **Stakeholder Engagement** (20%): Engaging stakeholders and managing relationships is essential for successful internal communications and performance improvement. 4. **Change Management** (15%): Implementing change initiatives and managing organizational transformation is a vital skill in modern business environments. 5. **Emotional Intelligence** (10%): Understanding and managing emotions helps professionals build strong relationships and navigate the workplace effectively. This data-driven approach ensures that the Advanced Certificate in Internal Comms & Performance Improvement stays aligned with industry needs and prepares students for success in the UK job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
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DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN INTERNAL COMMS & PERFORMANCE IMPROVEMENT

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London School of International Business (LSIB)

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05 May 2025

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