Global Certificate in Ad Retention for Mobile Gaming
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⢠User Acquisition Strategies for Mobile Gaming: Exploring various channels and methods to attract new players, including app store optimization, paid advertising, and influencer marketing. ⢠In-Game Ad Monetization: Examining the different types of in-game ads, such as banner ads, interstitial ads, rewarded videos, and playable ads, and understanding their impact on user experience and revenue. ⢠Behavioral Analytics for Ad Retention: Analyzing player behavior and engagement patterns to identify opportunities for ad placement and optimization, and to measure ad retention rates. ⢠Ad Mediation and Supply-Side Platforms: Implementing ad mediation solutions to maximize ad revenue and improve ad fill rates, and understanding the role of supply-side platforms in programmatic advertising. ⢠Ad Creative and Copywriting for Mobile Gaming: Designing effective ad creatives and writing compelling ad copy that resonates with the target audience and drives installs. ⢠Cross-Promotion and In-Game Events: Leveraging cross-promotion techniques to drive organic growth and retention, and creating in-game events that encourage user engagement and monetization. ⢠Ad Fraud and Brand Safety: Identifying and preventing ad fraud and ensuring brand safety in mobile gaming advertising, including measures such as viewability, verification, and fraud detection. ⢠Privacy and Compliance for Mobile Advertising: Understanding the legal and ethical considerations of mobile advertising, including data privacy regulations, user consent, and advertising standards.
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