Global Certificate in Ad Retention for Mobile Gaming

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The Global Certificate in Ad Retention for Mobile Gaming is a comprehensive course that equips learners with crucial skills for career advancement in the gaming industry. This course emphasizes the importance of ad retention, a key factor in monetizing mobile games, and covers various strategies to optimize and enhance player engagement.

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AboutThisCourse

In today's fast-paced and highly competitive gaming market, ad retention has become a critical aspect of game development and marketing. This course offers learners a deep understanding of the best practices for ad retention, allowing them to create more engaging and profitable mobile games. By completing this course, learners will gain a competitive edge in the industry and demonstrate their expertise in ad retention for mobile gaming. They will acquire essential skills in player engagement, data analysis, and ad monetization, making them highly valuable to potential employers and clients. Overall, this course is an excellent opportunity for professionals looking to advance their careers in the mobile gaming industry and stay ahead of the latest trends and best practices in ad retention.

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• User Acquisition Strategies for Mobile Gaming: Exploring various channels and methods to attract new players, including app store optimization, paid advertising, and influencer marketing. • In-Game Ad Monetization: Examining the different types of in-game ads, such as banner ads, interstitial ads, rewarded videos, and playable ads, and understanding their impact on user experience and revenue. • Behavioral Analytics for Ad Retention: Analyzing player behavior and engagement patterns to identify opportunities for ad placement and optimization, and to measure ad retention rates. • Ad Mediation and Supply-Side Platforms: Implementing ad mediation solutions to maximize ad revenue and improve ad fill rates, and understanding the role of supply-side platforms in programmatic advertising. • Ad Creative and Copywriting for Mobile Gaming: Designing effective ad creatives and writing compelling ad copy that resonates with the target audience and drives installs. • Cross-Promotion and In-Game Events: Leveraging cross-promotion techniques to drive organic growth and retention, and creating in-game events that encourage user engagement and monetization. • Ad Fraud and Brand Safety: Identifying and preventing ad fraud and ensuring brand safety in mobile gaming advertising, including measures such as viewability, verification, and fraud detection. • Privacy and Compliance for Mobile Advertising: Understanding the legal and ethical considerations of mobile advertising, including data privacy regulations, user consent, and advertising standards.

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  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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GLOBAL CERTIFICATE IN AD RETENTION FOR MOBILE GAMING
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London School of International Business (LSIB)
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05 May 2025
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