Executive Development Programme Ad Fraud Prevention
-- ViewingNowThe Executive Development Programme in Ad Fraud Prevention certificate course is a comprehensive program designed to tackle the growing issue of ad fraud in the digital marketing industry. This course highlights the importance of ad fraud prevention and equips learners with essential skills to safeguard their advertising campaigns.
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⢠Understanding Ad Fraud
⢠Types of Ad Fraud: Bots, Click Farms, and Human Fraud
⢠Ad Fraud Detection Techniques: Rules-Based and Machine Learning
⢠Measuring Ad Fraud: Metrics and KPIs
⢠Ad Fraud Prevention Strategies: Blacklisting, Whitelisting, and Device Fingerprinting
⢠The Role of Third-Party Verification in Ad Fraud Prevention
⢠Legal and Compliance Considerations in Ad Fraud Prevention
⢠Building a Culture of Fraud Prevention in the Organization
⢠Case Studies and Real-World Examples of Ad Fraud Prevention
⢠Future Trends in Ad Fraud Prevention and Mitigation Techniques
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