Executive Development Programme Ad Fraud Prevention
-- ViewingNowThe Executive Development Programme in Ad Fraud Prevention certificate course is a comprehensive program designed to tackle the growing issue of ad fraud in the digital marketing industry. This course highlights the importance of ad fraud prevention and equips learners with essential skills to safeguard their advertising campaigns.
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โข Understanding Ad Fraud
โข Types of Ad Fraud: Bots, Click Farms, and Human Fraud
โข Ad Fraud Detection Techniques: Rules-Based and Machine Learning
โข Measuring Ad Fraud: Metrics and KPIs
โข Ad Fraud Prevention Strategies: Blacklisting, Whitelisting, and Device Fingerprinting
โข The Role of Third-Party Verification in Ad Fraud Prevention
โข Legal and Compliance Considerations in Ad Fraud Prevention
โข Building a Culture of Fraud Prevention in the Organization
โข Case Studies and Real-World Examples of Ad Fraud Prevention
โข Future Trends in Ad Fraud Prevention and Mitigation Techniques
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