Executive Development Programme Brand Architecture & Strategy
-- ViewingNowThe Executive Development Programme in Brand Architecture & Strategy is a certificate course designed to empower professionals with the skills necessary to build and manage robust branding strategies in today's dynamic business landscape. This course emphasizes the importance of creating a strong brand architecture, which is critical for organizations seeking to establish a competitive advantage and drive growth.
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⢠Brand Architecture Foundation: Understanding the building blocks of brand architecture, including brand hierarchies, portfolio strategy, and brand extension.
⢠Brand Strategy Development: Developing a comprehensive brand strategy, including defining brand positioning, messaging, and target audience.
⢠Brand Identity and Design: Creating a strong visual and verbal brand identity that aligns with the overall brand strategy.
⢠Brand Architecture Models: Exploring different brand architecture models, including monolithic, endorsed, and freestanding architectures.
⢠Brand Architecture Implementation: Implementing a brand architecture strategy, including organizational alignment, governance, and change management.
⢠Brand Architecture Evaluation: Evaluating the success of a brand architecture strategy, including metrics and key performance indicators (KPIs).
⢠Digital Brand Architecture: Understanding the unique considerations of digital brand architecture, including website design, social media, and e-commerce.
⢠Brand Architecture and Customer Experience: Integrating brand architecture with customer experience to create a seamless and cohesive brand experience.
⢠Brand Architecture and Mergers & Acquisitions: Navigating the challenges of brand architecture in mergers and acquisitions, including brand integration and communication strategies.
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