Executive Development Programme Brand Architecture & Strategy

Name: Executive Development Programme Brand Architecture & Strategy
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The Executive Development Programme in Brand Architecture & Strategy is a certificate course designed to empower professionals with the skills necessary to build and manage robust branding strategies in today's dynamic business landscape. This course emphasizes the importance of creating a strong brand architecture, which is critical for organizations seeking to establish a competitive advantage and drive growth.

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AboutThisCourse

In an era where branding significantly impacts consumer behavior and business performance, there is a high industry demand for professionals who possess a deep understanding of brand architecture and strategy. This course equips learners with essential skills to develop effective branding strategies that meet the needs of modern consumers and help organizations stand out in crowded markets. By completing this programme, learners will gain the knowledge and expertise required to create and implement successful branding initiatives that drive business results. As a result, they will be well-positioned to advance their careers and take on leadership roles in branding and marketing functions, making this course a valuable investment for professionals seeking to enhance their branding skills and expertise.

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CourseDetails

• Brand Architecture Foundation: Understanding the building blocks of brand architecture, including brand hierarchies, portfolio strategy, and brand extension.

• Brand Strategy Development: Developing a comprehensive brand strategy, including defining brand positioning, messaging, and target audience.

• Brand Identity and Design: Creating a strong visual and verbal brand identity that aligns with the overall brand strategy.

• Brand Architecture Models: Exploring different brand architecture models, including monolithic, endorsed, and freestanding architectures.

• Brand Architecture Implementation: Implementing a brand architecture strategy, including organizational alignment, governance, and change management.

• Brand Architecture Evaluation: Evaluating the success of a brand architecture strategy, including metrics and key performance indicators (KPIs).

• Digital Brand Architecture: Understanding the unique considerations of digital brand architecture, including website design, social media, and e-commerce.

• Brand Architecture and Customer Experience: Integrating brand architecture with customer experience to create a seamless and cohesive brand experience.

• Brand Architecture and Mergers & Acquisitions: Navigating the challenges of brand architecture in mergers and acquisitions, including brand integration and communication strategies.

CareerPath

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME BRAND ARCHITECTURE & STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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