Professional Certificate in Mobile Referral Program Metrics
-- ViewingNowThe Professional Certificate in Mobile Referral Program Metrics is a crucial course for professionals aiming to excel in mobile marketing and user acquisition. This program focuses on the metrics and analytics that drive successful mobile referral programs, a vital aspect of mobile app growth and retention.
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⢠Mobile Referral Program Metrics Fundamentals: Understanding the basics of mobile referral program metrics, including key terms, definitions, and concepts.
⢠Referral Source Analysis: Identifying and analyzing the sources of referrals to optimize mobile referral programs.
⢠Conversion Rate Tracking: Measuring and improving conversion rates for mobile referral programs.
⢠Customer Lifetime Value (CLV) & Cost of Acquisition (CAC): Understanding the importance of CLV and CAC in mobile referral programs, and how to calculate and optimize them.
⢠Retention Rate Metrics: Analyzing customer retention rates and their impact on mobile referral programs.
⢠Engagement Metrics: Measuring and improving user engagement in mobile referral programs.
⢠A/B Testing & Optimization: Implementing A/B testing and optimization strategies for mobile referral programs.
⢠Data Analysis Tools for Mobile Referral Programs: Utilizing data analysis tools to track and improve mobile referral program metrics.
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