Professional Certificate in Mobile Referral Program Metrics

Name: Professional Certificate in Mobile Referral Program Metrics
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The Professional Certificate in Mobile Referral Program Metrics is a crucial course for professionals aiming to excel in mobile marketing and user acquisition. This program focuses on the metrics and analytics that drive successful mobile referral programs, a vital aspect of mobile app growth and retention.

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AboutThisCourse

In today's digital age, mobile referral programs have become an essential tool for businesses to acquire new users and build brand loyalty. This course offers in-depth knowledge of industry-standard metrics and analytical techniques to measure and optimize referral program performance, making it highly relevant for the current job market. By completing this course, learners will gain essential skills in mobile referral program metrics, analytics, and optimization, equipping them to drive growth and user engagement in their organizations. This knowledge will significantly enhance their career advancement opportunities, making them highly sought-after professionals in the mobile marketing industry.

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CourseDetails

• Mobile Referral Program Metrics Fundamentals: Understanding the basics of mobile referral program metrics, including key terms, definitions, and concepts.
• Referral Source Analysis: Identifying and analyzing the sources of referrals to optimize mobile referral programs.
• Conversion Rate Tracking: Measuring and improving conversion rates for mobile referral programs.
• Customer Lifetime Value (CLV) & Cost of Acquisition (CAC): Understanding the importance of CLV and CAC in mobile referral programs, and how to calculate and optimize them.
• Retention Rate Metrics: Analyzing customer retention rates and their impact on mobile referral programs.
• Engagement Metrics: Measuring and improving user engagement in mobile referral programs.
• A/B Testing & Optimization: Implementing A/B testing and optimization strategies for mobile referral programs.
• Data Analysis Tools for Mobile Referral Programs: Utilizing data analysis tools to track and improve mobile referral program metrics.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN MOBILE REFERRAL PROGRAM METRICS

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London School of International Business (LSIB)

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05 May 2025

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