Masterclass Certificate in Crisis Communication and Public Perception Management
-- ViewingNowThe Masterclass Certificate in Crisis Communication and Public Perception Management is a comprehensive course designed to empower professionals with the skills to manage communication during critical situations. This program is vital in today's unpredictable business environment, where companies constantly face various crises that can impact public perception.
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⢠Understanding Crisis Communication: Foundations and Frameworks
⢠Perception Management: Techniques and Strategies
⢠Stakeholder Engagement: Building and Maintaining Relationships
⢠Media Relations: Working with Journalists and Media Outlets
⢠Social Media Management: Navigating Digital Platforms
⢠Message Development: Creating Effective and Authentic Messaging
⢠Ethics and Legal Considerations: Navigating Complex Issues
⢠Scenario Planning: Preparing for Potential Crises
⢠Evaluation and Improvement: Measuring Success and Making Adjustments
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